REBRAND CAMPAIGN :06’s

A global rebrand has huge financial, business transformation, and change management implications for tens of thousands of real estate brokers and agents independently operating their own businesses. That can be a challenge. Especially when it comes to marketing.

To help make implementing the rebrand easier for Coldwell Banker’s global network of over 100,000 individual brokers and agents, we created video content that could be distributed, managed, and customized centrally on CB’s DAM platform BrandSrv. This gave individual affiliated brokers and agents immediate access to a broad suite of ready-to-use, rebranded video assets they could customize to market their businesses locally across various digital and social channels.

From digital ads to video identity toolkits, I led the solutions-oriented strategy and design of the campaign, and the initiative to create and distribute an array of customizable, channel-agnostic launch assets for their global network. These five rebrand campaign :06’s, in both horizontal and vertical formats, were designed to create buzz and build a ladder of engagement with customers post-rebrand, and the first customizable assets to roll off the assembly line.

Concept, Campaign Strategy & Development, Design Direction, Copywriter, Creative Director

Agency: REP Digital