Coldwell Banker: Rebrand Campaign :06’s

To help make implementing Coldwell Banker’s global rebrand easier for their global network of over 100,000 individual brokers and agents, we created video content that could be distributed, managed, and customized centrally on CB’s DAM platform BrandSrv. This gave individual affiliated brokers and agents immediate access to a broad suite of ready-to-use, rebranded video assets they could customize to market their businesses locally across various digital and social channels.

I led the solutions-oriented strategy and design of the campaign, and the initiative to create and distribute customizable, platform-agnostic launch assets to their global network. These five rebrand campaign :06’s, in both horizontal and vertical formats, were designed to create buzz and build a ladder of engagement with customers post-rebrand, and the first customizable assets to roll off the assembly line.

Concept, Campaign Strategy & Development, Design Direction, Copywriter, Creative Director

Agency: REP Digital‍ ‍