THE CORE 4

I’ve always been a big believer in developing ideas that travel across owned and paid media.

Leading a team of strategists, creative technologists, copywriters, motion designers, animators and editors, I conceived a campaign that pushed Coldwell Banker’s brand voice and creative expression into new territory using a design language and storytelling style that’s platform and channel-agnostic. Additionally, the campaign is comprised of customizable components end-users can leverage to create their own social, digital, and paid media marketing videos.

Primarily targeted to industry customers, the broad objective of the campaign was two-fold. First, to create an emotional connection with the brand; for people to “feel the brand.” And second, for people to “live the experience” of the brand promise through deeper engagements with the brand. Horizontal and vertical versions of four ads were created, each shining a light on specific facets of the brand’s promise; their core values of HOME, INGENUITY, EXCELLENCE & AWESOMENESS.

Concept, Campaign Strategy & Development, Animation Direction, Design Direction, Creative Director

Agency: REP Digital