Coldwell Banker: Are You Ready?

I love opportunities to create visual work on a grand scale. And for years I was fortunate to team up with Coldwell Banker’s brand marketing and event production teams to concept, design and direct the opening film for their global Generation Blue Experience conference.

Kicking off their 2020 event at Radio City Music Hall in New York City in front of more than 3,000 attendees, and tens of thousands more live-streaming the event, this eye-catching, motion design-driven piece was expected to sizzle, pay homage to the host city, and set the tone for the event.

I led cross-functional internal and external teams to create this opening film and the companion event teaser spot. We didn’t disappoint. We rocked their show open to 11, setting the stage for a live performance from the famed Harlem Gospel Choir.

Concept, Animation Direction, Design Direction, Creative Director

Agency: REP Digital