PAYLESS: HOLIDAY

Early in my career I created a name for myself as a retail/fashion/beauty specialist. I’ve directed hundreds of TV commercials in the category over the years, nearly all of them on shot on film and mastered in standard definition, 720 x 480p. Remember the days before UHD and 4K?

But every now and again, I get an opportunity to revisit my roots in retail. Payless was just one such recent opportunity.

This holiday TV campaign, shot simultaneously for both general and Hispanic language markets in the U.S., was the second of three campaigns I’ve done for the brand. All are in the same playful style mixing monologue with intersecting, hand-drawn animation to deliver a universally appealing message that drives traffic (and Santa’s sleigh) to the Payless 5 Day Sale.

Animation Direction, Creative Direction, Director

Agency: Payless