Payless: Holiday

Early in my career I created a name for myself as a retail/fashion/beauty specialist. I’ve directed hundreds of TV commercials in the category over the years, nearly all of them on shot on film and mastered in standard def. Remember the days before UHD and 4K?

Every now and again, I get an opportunity to revisit my roots in retail. Payless was one of those opportunities.

This holiday TV campaign, shot simultaneously for both general and Hispanic language markets in the U.S., was the second of three campaigns I directed for the brand. All are in the same playful style mixing monologue with intersecting, hand-drawn animation to deliver a universally appealing message that drove traffic to the Payless 5 Day Sale.

Animation Direction, Creative Direction, Director

Agency: Payless