NORTH STAR IDENTITY

When a brand is strong and the name and logo are instantly recognizable, it can open doors. In 2019, this iconic real estate brand did just that. It opened its doors to a rebrand for the first time in nearly four decades. When we were brought in to collaborate on their global rebrand we couldn’t help but find imaginative ways to bring their new logo and identity to life. Beyond a logo evolution, every brand touchpoint was affected globally.

Crafting narratives and imagery in harmony with our content strategy, I led a team of producers, copywriters, art directors, motion designers, animators, editors and creative technologists in the creation of signature brand assets and video campaigns that allowed Coldwell Banker’s brokers and agents to carry the story of the brand forward consistently and holistically across a variety of channels.

The multi-tiered campaign included a customizable video identity toolkit, nine customizable social and pre-roll ads in various formats, and a global launch video.

Concept, Content Strategy & Development, Design Direction, Animation Direction, Creative Director, Director

Agency: REP Digital