Coldwell Banker: North Star Identity

A global rebrand has huge financial, business transformation, and change management implications for real estate brokers and agents independently operating their own businesses. That can be a challenge. Especially when it comes to marketing.

When we were brought in to collaborate on Coldwell Banker’s global rebrand we couldn’t help but find imaginative ways to bring their new logo and identity to life. Beyond a logo evolution, every brand touchpoint was affected globally.

Collaborating with multiple agency and brand partners, I was involved in everything from helping reshape their visual identity and bringing their logo to life, to shifting their tone of voice and video strategy, leading cross-functional teams in the creation of signature brand assets and video campaigns that allowed brokers and agents to carry the story of the brand forward consistently and holistically across a variety of channels.

Multi-tier launch assets included a global identity launch video, video identity toolkits, and more than a dozen customizable social and pre-roll ads in various formats.

Concept, Content Strategy & Development, Design Direction, Animation Direction, Creative Director, Director

Agency: REP Digital