TECHNOLOGY IN TOUCH

Amazon wanted a customer-focused marketing campaign vehicle that would drive shoppers looking for the latest and greatest in wearable technology online to their Wearable Technology Store.

Working directly with brand cross-channel marketing stakeholders and product managers, we collaborated to create a five-episode, original branded content series Technology in Touch, targeted specifically to an early adopting, tech-centric customer base.

It was a vast and logistically demanding project encompassing 10 days of production in more than a dozen locations across Northern and Southern California, but we made it look easy. I led multiple external teams throughout the process, in addition to internal creative teams comprised of producers, copywriters, motion designers, animators and editors. We did everything from soup to nuts, from story development through post production.

Campaign & Story Development, Design Direction, Creative Director, Director

Agency: REP Digital