National Institutes of Health: Celebrating Achievements in Science

For four years, we made films for The National Institutes of Health’s Orloff Award winners that honored the researchers, scientists and clinicians who’ve made ground-breaking discoveries and significantly advanced therapeutics or treatments for various diseases.

When we began our collaboration with the NIH, we envisioned reaching a broader, more diverse audience by approaching the subject matter in a less esoteric fashion in favor of a documentary-style approach. This allowed us to present the material in a more relatable style while preserving the intellectual tone of the films. Additionally, we made more use of animation and design to pare down complex explanations of processes and procedures. This entirely new way of celebrating these remarkable achievements in science paid off.

The Dr. Lederman film below was awarded a Digital Health Awards Gold for Documentary, and the National Association of Government Contractors (NAGC) Blue Pencil and Gold Screen Awards for Documentary.

Story Development, Design & Animation Direction, Creative Director, Director

Agency: REP Digital