Chewy Equine

Equine is a category where trust isn’t given—it’s earned over time.

Horse owners rely on relationships, experience, and routine. Breaking into that space required more than marketing—it required credibility.

To grow customer acquisition in the Equine category, I led video campaigns designed to position Chewy as a credible alternative in a highly loyal, trust-driven market. The challenge was convincing horse owners—who traditionally rely on local feed stores—to consider a new, online purchasing model.

I led the development of a social-first video system that captured real barn life from the rider’s perspective—raw, immediate, and authentic. By grounding Chewy’s value in lived experience, we increased consideration and positioned the brand as a trusted, connected alternative in a deeply loyal category.

Creative Director, Video

Brand: Chewy