Nestlé Purina PetCare

To drive new-to-Chewy customer acquisition, I led video campaigns in partnership with Nestlé Purina PetCare that balanced product storytelling with platform performance. The challenge wasn’t just to sell pet food—it was to connect two brands into a single, seamless decision: WHY Purina and WHY Chewy.

We developed a scalable, modular video system designed for paid social performance, translating product RTBs into emotionally resonant feeding moments. By combining storytelling with efficiency—including AI-enabled pre-visualization workflows—I accelerated execution, improved creative consistency, and delivered campaigns that drove acquisition while strengthening brand linkage across both organizations.

Creative Director, Video

Brand: Chewy