Get Real: Product Launch

The fresh dog food category is crowded with brands promising the same thing: better ingredients, better health, better outcomes.

To launch Get Real, we focused on what others weren’t solving—complexity. Fresh feeding can feel intimidating. Expensive. High effort. We positioned Get Real as the “zero stress” fresh food option—delivering premium nutrition without premium friction—and payed it off with a simple, memorable truth: Healthy made simple.

I led cross-functional teams across creative development → production → post to deliver a performance-driven video launch system that made fresh feeding feel simple, accessible, and modern—driving strong early adoption and establishing a repeatable framework for growth in a high-demand category.

Creative Director, Video

Brand: Chewy