FOR THE FIRST TIME IN 47 YEARS, WE’VE CHANGED EVERYTHING

What I admired most about Century 21 during our collaboration on their global rebrand was that they weren’t afraid to burn down their house if that house needed rebuilding. From the get go, our collective vision was to create an identity that would make them one of the most sought-after real estate brands in the world.

Over the course of a ten month multi-agency and brand collaboration, I was involved in everything from helping reshape their visual identity and evolving their logo, to shifting their tone of voice, brand strategy and positioning. Looking back, the sweeping changes made to their logo, visual identity and brand voice resulted in a fresh look and mindset that supported differentiation in the marketplace, and changed the perception of the brand in the minds of consumers and the industry. We created something unexpected, bold and modern, and emerged from the experience with our original vision intact.

Brand Voice & Identity Development, Story Development, Creative Director, Director

Agency: REP Digital