Drive recruiting and retention growth for affiliated brokerages. And communicate the value prop of affiliating with Coldwell Banker to unaffiliated agents. To help bring this brand-wide initiative to life, we created a series of short, high-impact videos that communicate EVIDENCE OF AN ADVANTAGE of affiliating with the brand.

Central to our content strategy and messaging was making the campaign hyper-local accessible, and evolving the customization aspect of each video - making it quicker and easier for individual end-users to customize the content themselves.

I led a team of strategists, producers, motion designers, editors and creative technologists from concept through post-production to deliver 12 social-first, down-funnel, direct-to-customer videos. The videos are built so that specific statistics, claims, end cards, and eventually video can be customized for local market use.