ARE YOU READY?
Concept, Animation Direction, Design Direction, Creative Director
Agency: REP Digital
I love opportunities to create visual work on a grand scale. And for years I’ve been fortunate to team up with Coldwell Banker’s brand marketing and event production teams to concept, design and direct the opening film for their global GENERATION BLUE EXPERIENCE conference.
Kicking off their 2021 event at Radio City Music Hall in New York City in front of more than 3,000 attendees, and tens of thousands more live-streaming the event, this eye-catching, motion design-driven piece was expected to sizzle, pay homage to the host city, and set the tone for the event.
I led a team of producers, copywriters, art directors, motion designers and editors to create this opening film. And we didn’t disappoint. We rocked their show open to eleven, setting the stage for a live performance from the famed Harlem Gospel Choir.