U.S. Bank: All of Us Serving You

Role: Director

Platform: Broadcast

Agency: The Kaplan Thaler Group

Overview: U.S. Bank provides a wide variety of services to the community - from lending money to wealth management. By lending the capital that corporations and small businesses need, they go above and beyond to foster and support economic and community growth. In addition, they help families successfully plan their financial futures. These were the stories U.S. Bank wanted to tell. The challenge: effectively telling these complex stories in 30 second TV commercials.

We solved for this by using design to reconstruct the narratives to be more visual and multi-dimensional. To dynamically illustrate the impact that U.S. Bank has on the economy and the families they advise, we conveyed multiple storylines through cleverly planned split screens that simplified the complexity of the narrative, and gave the brand a distinct, ownable point of view throughout the campaign.