THE TAKEDOWN

In 2019, we were tasked with delivering a concept to kick off our client’s global GEN BLUE Experience conference that could be projected onto a screen 140’ ft. wide x 20’ ft. tall - a 7:1 aspect ratio. And we were determined to create something more “awesome” than the previous year’s Flying Elvi film that had the 5,000+ people in the arena falling out of their chairs laughing. No sweat, right?

Hmmm….wait! I know! Let’s make a 2D animated film in the style of Family Guy! They’ve never done anything like that before! And in keeping with long-standing tradition, we won’t use a single actor. We’ll get their CEO, and everyone else in the C Suite to play themselves, voice their own characters…they’ll love that!!

Four months later, voilà! An original animated film. From character development to directing a non-actor cast of twelve, I was involved in every aspect of the film, leading an amazing team of storyboard artists, technical directors, animators and executives through every step of the process from beginning to end.

Concept, Content & Character Development, Animation Direction, Screenplay, Creative Director, Director

Agency: REP Digital